Ecommerce Data Executive
Description
Overview of job
You will be the expert in the group who has depth experience and knowledge in Ecommerce business who can be the consultant to our key clients on building their Ecommerce business in the complex market across multiple Ecommerce platform include but not limited to JD,Taobao, Tmall.
Reporting of the role
This role reports to the Ecommerce Data Manager, Guangzhou
3 best things about the job:
1.赛道好：快速发展的电商及社交电商行业
1.赛道好：快速发展的电商及社交电商行业
2.团队好：行业规模及成绩领先的团队
3.成就感：服务知名品牌， 获得多电商平台广泛认可
In this role, your goals will be:
In three months:
- 熟识及融入群邑电商运作体系
- 熟识电商大数据应用的做法
In six months:
- 取得阶段性效果， 如618/双11大促，或新品首发等
In 12 months:
- 成为某客户项目的专业担当
What your day job looks like at GroupM:
负责多知名品牌在天猫，京东，拼多多，抖音电商的电商数据业务：
1. 通过电商平台（如阿里巴巴/京东）的数据工具，帮助品牌管理消费者资产，对品牌消费者进行生命周期分析，结合竞品及市场机会分析，制定品牌消费者运营策略；
1. 通过电商平台（如阿里巴巴/京东）的数据工具，帮助品牌管理消费者资产，对品牌消费者进行生命周期分析，结合竞品及市场机会分析，制定品牌消费者运营策略；
2. 匹配品牌消费者与店铺/货品的特性，提供合理的店铺运营（如货品推荐/页面创意/会员机制）建议；
3. 评估品牌在电商生态的营销渠道（硬广/内容/搜索/微信/CRM，不仅限电商平台，还包括电商站外及线下渠道），结合电商平台节奏，有针对性的设计营销活动推广落地方案；
4. 营销活动推广过程中，通过对消费者后链路数据进行分析，实时调整改进，提升营销活动推广效率及效果；
5. 报告及方案撰写优化，通过现场演讲、电话交流等形式呈现
日常工作内容：
- 60%：项目执行（数据整理、分析和检查，图表制作和调整，PPT撰写和美化）；客户日常沟通（包括与平台的三方沟通）
- 30%：项目思路（包括品牌人群策略、运营建议、落地方案思路、衡量指标建议、复盘思路等）
- 10%：团队内其他工作和项目的日常支
Minimum qualifications:
- 对数据敏感， 具有缜密的逻辑思维/数据洞察能力，能从数据中发现问题和机会点以支持经营决策
- 熟练使用Excel、PPT、有较好的文字/数据/图表呈现能力及相应的客户对接能力，会使用数据分析软件R/python、SQL者优先
- 优秀的数理基础，如统计专业、信息技术专业等（加分项)
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Discover more about GroupM at www.groupm.com.
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More about Nexus
GroupM Nexus is the industry’s largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM’s agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world’s leading advertisers.
About China
GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.
In GroupM, we view everyone as an unique individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global diverse clients we work with.